How Retailers Lure Us to Spend Billions on Things We Never Wanted

How you shop is studied closer than you’d ever imagine.

Just as many shoppers are trying to stick to a budget, retailers are actually studying ways to get them to spend more.

“There is a whole science behind it,” Nick Jones of advertising agency Leo Burnett. “We look at everything from how people shop, the store patterns they follow through the store and where their eyes go.”

This new shopper marketing is a $35 billion dollar business that’s doubled in the last five years, according to Jones.

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